2-min Technical Product Marketing Insights: Nov 2025 Releases
Part 1 Release Date: Nov 6, 2025 (2 min read)
📈 4 MICRO [PRODUCT MARKETING] CASE STUDIES
1 / Your pricing page needs these 4 sections to reduce ambiguity with every scroll.
They’re as follows: (i) hero: where you state your pricing philosophy, (ii) pricing menu: summarize the key elements, (iii) feature comparison table: highlight granular feature category details, and (iv) FAQ: answer 95% of the questions. Livestorm starts its pricing page with the key pricing differentiator vs. direct competitors.
2 / Create high-effort content to go big and stand out from AI slop feeds.
The FinOps platform Ramp brought on Kevin from The Office (US) as its CFO and livestreamed his first day from a “glass-box office in the middle of NYC.” The campaign generated over 112MM views across platforms!
3 / Reframe pilots as a ‘buying tool’ for enterprises and choose the pilot route after evaluating these 2 conditions.
The COO of Crowdbotics recommends pilots based on the product’s maturity. Pilot more often if your product is early-stage, new to market, or if it helps boost buyer confidence. Avoid it when the implementation is complex or when you don’t have a committed buyer!
4 / Start optimizing for what AI talks about (think: AEO) and not what Google ranks.
The Ahrefs team spent 6 months figuring out Answer Engine Optimization (AEO). Measure how often AI chatbots mention your brand, boost your presence on domains AI trusts (ex: UGC-heavy platforms like Reddit, Quora), and ensure your own site is crystal clear about what you do.
📚 1 BOOK & TOP 3 INSIGHTS
“Eureka: The Product Onboarding Playbook for B2B Companies” by Ramli John
1 / You can break down B2B user friction into 3 levels - (i) emotional: psychological barriers preventing users from adopting a new solution, (ii) social: organizational and personal barriers that pop up during product adoption, and (iii) functional: fundamental usability and technical barriers when users try to use your product.
2 / Set your interactive demos to match key aha moments or moments of delight in the product. Show users the ideal end state to excite them about your product and continue through onboarding.
3 / Answer these 3 questions to guide your customers through a great onboarding experience - “(i) What actions have they already taken? (ii) What are the next steps they need to take to move them along the onboarding journey? (iii) What’s the most effective way to guide them to those next steps?”
🧠 5 CURATED MARKETING THINK PIECES
1 / The 2025 State of B2B GTM: What’s Actually Working
2 / Only 100 Metrics Matter. These 100 metrics explain 90% of what’s happening in your business and product.
3 / AI interfaces and the role of good writing. Why clear, strategic writing is more critical than ever.
4 / The Ultimate PR Guide for Startups. How to land TechCrunch, build credibility, and avoid common traps.
5 / How to Build Product Marketing AI Workflows That Actually Work
Part 2 Release Date: Nov 22, 2025 (2 min read)
📈 4 MICRO [PRODUCT MARKETING] CASE STUDIES
1 / Communicate your product sunset process from the customer’s perspective with an eye for their new experience and expectations.
Linktree acquired Fingertip in November 2025 and plans to shut it down in May 2026 (a 6-month notice). Fingertip’s homepage shows an FAQ on the “acquisition, products & functionality, and upcoming process.”
2 / Figure out these 4 items: product flow, user action, value indicator, and opt-ins before you launch your AI feature.
Zoom’s AI Companion onboarding flow can seem like a maze of opt-ins: see video here. Avoid this error for your product by figuring out (i) how AI fits into your current product experience, (ii) what concrete action you want your user to take, (iii) how to show value immediately, and (iv) how to decrease the number of “yes’s” to try your feature!
3 / Answer these 3 questions to discover and lean into your product marketing edge.
Alicia Carney highlights how her unique blend of internal trust, customer empathy, and needs whisperer propelled her to successful launches at Deliveroo. Find your edge by asking (i) what energizes me (”the work you lose time in”), (ii) what others trust me for (”what people ask for without you offering), and (iii) where you create momentum (”moments where things just click”).
4 / Build a free, small tool for an idea that serves your audience well, and launch it to drive awareness of your core product.
Shopify generated massive awareness long before a sales pitch by launching dozens of free tools for entrepreneurs: “logo maker, business name generator, invoice creator, privacy policy generator, and more.” The logo generator became one of their top funnel sources.
📚 1 BOOK & TOP 3 INSIGHTS
1 / Orchestrated Onboarding Framework - 6 stages to guide your customers through onboarding. (i) Embark: Sell the value of your onboarding program before deal close. (ii) Handoff: One for internal teams and another for customers. (iii) Kickoff: Detail everything for the product to go live. (iv) Adopt: Implementation of your product that may take weeks or months. (v) Review: Verify progress with customers as onboarding wraps up. (vi) Expand: Go on to tackle new users and help others adopt new features and products.
2 / Start working on your success plan as early as possible to let your sales teams include any necessary consulting services and training in the deal.
3 / Don’t try to show the value of your product all at once, even if it can provide a high ROI. Aim to deliver quick wins by phasing out your deployment. Show the first value in days or weeks instead of months.
🧠 5 CURATED MARKETING THINK PIECES
1 / Post-social media: It’s time to rethink what the feed is for.
2 / The Product-Market Fit Treadmill: Why every AI company is sprinting just to stay in place
3 / When Algorithms Curate Culture, What Do We Lose?
4 / To Free or Not To Free. A clear framework on how to choose between freemium, free trial, or paid-only.
5 / Writing the onboarding experience. How to help a product introduce itself.
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